The idea is simple. A healthy balanced diet food combo meal that is packaged and delivered fresh to your house/office mainly during lunch.
Genesis of the idea: I have been eating in hotels for 10 years now. Just celebrated the 10th anniversary and I am sick of it. Not because of taste issues or because I am bored. These can be corrected by changing restaurants. What however cannot be corrected anywhere is non-availability of healthy, balanced-diet food. Restaurants are designed for once-in-a-while eaters. They do not recognise the changing social demographics and see that some of the guys n gals are coming everyday. They cannot customise food for you due to various constraints. And they are so uneducated about nutrition and health that the more-than-needed oily food that they serve, lacks proteins and vegetable content. This is a huge problem for bachelors and couples who do not cook. (solutions like keeping a cook at home solve the problem for the older couples and certain segments, still it doesn't solve the problem for everyone)
More about the food meal: This is a meal that has the right combination of carbohydrates, proteins, vitamins etc and is avaialable in Veg n Non-Veg. It could be a modification of the existing Thali to remove the junk like pooris, oily curries etc. Basically remove anything that is fried and/or oily. Add to this more vegetables and protein-rich components. The food needs to be tasty and you do not get the same thing everyday but maybe same thing with once in a fortnight or something (just so that you can keep eating it and not get bored)
Delivery: Made fresh, packaged and delivered to your home or office similar to Dabbawalas. You can order in any city in India through phone or internet. Reliability and freshness is of supreme importance. I want it packaged, preferably in bio-degradable material.
Pricing: Can be slightly different city-wise. Let's say around Rs. 70-80 per meal.
Promotion: Put some Sani Mirza or Abi Bachchan etc just to make me feel good that I am eating something trendy. (just kidding :-) )
Can someone deliver this product/service combination? I think there will be a huge consumer segment for this. Comments? Sunday, November 12, 2006
There's an alum from the 2000 batch who quit an i-Bank to set up a health food delivery joint for corporates in mumbai. I think it is doing pretty well